Athleisure beauty products
Given the rise of athleisure and the general cultural obsession with fitness and wellness, it was only a matter of time before we saw an influx of skin and beauty products designed specifically for women and men who work out. Athleisure beauty products are to use before, during and after your workout.
In 2019 many brands have launched workout-specific products that focused primarily on controlling sweat. Also waterproof products that could withstand high-performance circuits while offering light, no-makeup makeup coverage. Now, a wave of brands — that range from skin to hair — are developing athleisure beauty. It is also starting a new trend of cosmetic products specifics for each sports such as running, cycling, chamois creams or skin rescue gel between others. All those products help to prepare your skin/body for preheating or to prevent chafing or other discomforts while we practicing our favourite sport.