Hottest trends of 2020 in the cosmetic industry

Hottest trends of 2020 in the cosmetic industry

December is a good month to start raising new products and working on some of changes, developments and discoveries that will soon become the hottest trends of 2020! According to worldwide market studies, the consumption of cosmetics will be determined in 2020 by the following 5 factors:

  1. The personal tailor-made beauty products: the beauty industry is evolving. Consumers today realize and develop a more defined sense of what beauty is and are letting go of stereotyped views. This opens a whole new world for manufacturers, developers and brand owners, which requires them to adjust and innovate. Todays beauty products are not only cleaner, healthier and more natural as 2019 demanded, but they are much more personalized.
  2. Technology is a must: technology keeps evolving, it is everywhere and everything, so no wonder beauty industry also finds creative ways to become more up to beat with new technological solutions. This year, we are not only talking about the formulation side, rather the end user side which is being upgraded!
  3. Environment protection: As our awareness races forward againt pollution, the need to protect and reverse the damage to our skin and hair is becoming extremely necessary and more effective.
  4. Care about what we use: people care about what they put on their skin and that’s why people seek out organic or natural products. This means they are coming back to oils to rinse and moisturize their skin and they are searching out lotions that originated from nature.
  5. CBD Oil is the king: extracted from the cannabis plant, this unique oil is gaining more and more popularity in the skin care industry for being nourishing and overall beneficial for skin texture and tone.
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Seasonal sales

Seasonal sales

Over the course of a year, consumers have to deal with the highs and lows of the diferent seasons. in the cosmetic industry, as many others, understanding the seasonal sales is crucial. As a business owner looking to connect with your key demographic of buyers, it is extremely important to plan your monthly budgets, create reasonable (and measurable) goals, and anticipate consumer needs.

Apart from the peak of seasonal sales such as Christmas or Black Friday, throughout the year there are products that determine sales in specific periods of the year. Incorporating these types of products into your own cosmetic brand helps to balance the whole year’s sales. The fact of having, for example, an anti loss hair shampoo or a growht shampoo can help the balance in changing periods, as they are demanding product in those periods.

The ingredients to develop this type of hair products are varied, but with an effective formula you can grow sales and, with it, capture customer loyalty in order to make them to re-trust your brand season after season. At MS|Lab we are are experts in haircare cosmetic formulations and we offer you innovative formulation solutions for all kind of  cosmetic market trends.

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Cosmetic market: vitamin C serum boom

Cosmetic market: vitamin C serum boom

One of the top 10 cosmetics in the beauty market right now is without any doubt the vitamin c serum. But How it works?, what’s a vitamin C serum and what are the benefits? Vitamin C cannot reverse the appearance of wrinkles that develop naturally over time. However, vitamin C is really effective stimulating the growth of collagen and this helps to reduce wrinkles. It  also helps reduce redness and increase the brightness of the skin.

Besides, vitamin C serums may have a range of benefits, such as protecting the skin against sun damage. Depends on the final formula, this serum’s benefits can also including acne-prone, hyperpigmentation, oily skin or sensitive skin. So, consumers are awared that if they want a brighter, tighter and, overall, better-looking skin, there’s an ingredient for that: vitamin C.

 

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Sensorial features in cosmetics: textures

Sensorial features in cosmetics: textures

The first impression in cosmetic market is crucial & the sensorial experience makes a huge difference. Creams are often judged by their scent and sensorial features, as these are the only characteristics you can immediately evaluate. It is obvious, that the texture can determinate whether or not to trust again in a particular product or brand.

Creamy gel texture is becoming one of the beauty‘s favorite cream texture for all kind of creams, eye contour lotions, etc. It is presented in a pleasant and soft texture, halfway between the creamy texture and the gel, something that makes it a very easy to apply product that offer a sensation of hydration instantly and lasts the whole day thanks to its easy penetration into the skin.

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How to choose the packaging for your private label skin care product?

How to choose the packaging for your private label skin care product?

Talking about packaging, there is 5 points that play a unique role to influence the customers and convince them to buy the product: color, brand name, labeling, added value & print finished variants. There are surveys that show almost 60-70% of buying decisions are made by consumers inside the store. When a buyer goes to shop products for a definite purpose without deciding the brand choice, he shops on the basis of various factors and in this moment packaging plays a key role.

Some consumers opt for the regular brand, while some prefer doing extensive research before buying any new brand. On-spot decision making about choosing cosmetic products is usually influenced by packaging design of the product, brand knowledge & feedback stories. Packaging helps to differentiate and stand out from other  cometic brands when your brand is not as well known, that’s why it is important to think carefully about the packaging and the effect it can have in consumers.

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Leave-in hair conditioner market is experiencing a boom

Leave-in hair conditioner market is experiencing a boom

Leave-in conditioner, also known as leave-in hair treatment, basically refers to a conditioning product which is applied on freshly cleansed hair and is left to function till the next wash. The demand of this kind of products are experiencing a momentous rise. According to a study published by Fact.MR, sales of leave-in conditioner are expected to surpass 35, 500 tons in 2019 & these figures are expecting to be even higher in 2020. Consumer interest and product variants seem to be the reason of this fact.

Growing perceptions of healthy scalp being the key to shiny and lustrous hair are translating into high-levels of consumer interest in scalp care products. This has led the demand for scalp care products among consumers who eye restoring health of their hai. With the rising popularity of leave-in treatments for hair protection and nourishment, sales of leave-in conditioners are taking off for use after shampoo. The adoption of leave-in conditioners is substantially high among women falling in the age bracket of 20 to 30 years.

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Why should we use Sulfate free shampoo?

Why should we use Sulfate free shampoo?

Talking about shampoos, the main ingredient of the shampoos are sulfates. Sulfates are the term used in chemistry to denote a salt of sulfuric acid. Sulfates go by the name sodium lauryl sulfate or ammonium lauryl sulfate on the ingredients label of products. The sodium lauryl sulfate is the strongest and most popular one. The main reason why it is added to shampoos is that sulfate produces foam and is a powerful detergent. But why then should we use a sulfate-free shampoo, something increasingly demanded in the hair industry?

Sulfates are what make the shampoo frothy. Technically sulfates are a type of surfactant which is a term for various detergents, emulsifiers and foaming agents that attract both oil and water. Sulfates allow grime and dead skin cells to be removed from the skin and scalp and are washed away with water. People with dry and frizzy hair should always consider a sulfate-free shampoo. Sulfates can zap even more moisture from already parched strands that results in dull, dry and shine less hair.

Sulfate-free cleanser benefits:

  • Maintain natural oil: the major advantage of sulfate free shampoos is that they clean the hair and maintain the natural shine simultaneously.
  • Maintain hair treatments: after any hair treatament (keratin, antifrizz, color, etc.) sulfate free shampoos is highly recommended.
  • Locks moisture: moisture is needed in hair to prevent problems such as split ends and breakage. The sulfates strip away the moisture from the hair fibers and results into dull and frizzy. The sulfate-free shampoos help retain the natural moisture in hair.
  • Reduced irritation: as sulfates are harsh chemicals they tend to dry and irritate the scalp. This can also lead to inflammation. The sulfate-free products are mild and they gently clean the hair without creating such problems.
  • Color care: the sulfate free shampoo does not strip down the color thus reducing fading. The color will last much longer is a sulfate free product is used.
  • Suitable for every hair type: the sulfate free cleansers are appropriate on all hair types no matter curly, straight or colored. Also, it is safe to be used on those with a sensitive scalp.
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Highly effective skin care ingredients

Highly effective skin care ingredients

The cosmetic consumer is an increasingly demanding profile, who knows well what they want and care about knowing in detail the effects of each active ingredient, hence the trend of recent years is that more and more consumers opt for one cosmetic product or another depending on the ingredients and the effectiveness of them.

At the end of 2018 we saw consumers increasingly aware of highly effective anti-aging skincare ingredients such as vitamin C, acids and retinol, a trend emerged in 2018 and has continued along 2019. The “cica” or also known as “centella asiatica” has been also another of these ingredients as a booming ingredient for skin care due to its effectiveness in combating the dull skin tone.

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Tapping into the CBD trend in the cosmetic industry

Tapping into the CBD trend in the cosmetic industry

CBD is without doubt one of the hottest ingredients in the skin care category right now, with consumer curiosity triggering the launch of numerous independent skin care brands that promote the benefits of the hemp plant-derived ingredient.

But, what are the real benefits of CBD in skincare?

CBD oil has antioxidant properties which contribute to reduce the visible signs of aging skin. By counteracting free-radical damage, CBD anti-aging creams may be able to help visibly diminish issues like wrinkles, skin dullness, and ruddy skin tone. But more than that, we can highlight 5 fundamental effects in terms of skincare:

1. CBD soothes and repairs

2. It moisturizes skin that is dry

3. CBD helps brings stability to greasy epidermis

4. It’s suited to all kinds of skin

5. It evitalizes the skin

All these benefits, as well as the curiosity and novelty that comes with the use of this ingredient, make it undoubtedly one of the trends within the cosmetic industry throughout this 2019.

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Aesthetic dental trends and their impact on the cosmetic sector

Aesthetic dental trends and their impact on the cosmetic sector

According to the Cosmetic Dentistry American Academy, the 99.7% of American adults believe that smile is a fundamental resource in social interactions and, specifically, the 74% of them believe that an unattractive smile is an obstacle to success both work and social. The attention given to the mouth from the aesthetic point of view, beyond health treatments, has meant the proliferation of all kinds of cosmetics that favor the improvement of our smile.

In recent years, many cosmetic firms have been incorporating dentifrices or hygienic sanitary products inside their product range. Natural and ecological dentifrices are the most demanded in an increasingly sector, as well as whitening or stains rinses and toothpastes.

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