Advances in the beauty industry: how customized cosmetics are changing the industry

1. What is personalized cosmetics and why is it revolutionizing the industry?
2. How is the process of creating products adapted to each skin type?
3. Key benefits: efficiency, accuracy and reduced risk in personal care.
4. How technology is making personalization at the molecular level possible.
5. Is customized cosmetics the future of the beauty industry?

Consumers are becoming more and more demanding, demanding products specific to their needs and priorities. That is why the cosmetic industry must know how to adapt to develop customized products that meet the expectations of users.

At MS Lab we can take care of the production of your cosmetic line from start to finish. We will advise you throughout the process, using the best ingredients in the formulation and employing the latest laboratory technology. Tell us what kind of cosmetic products you want to manufacture and we will inform you about the whole development.

1. What is personalized cosmetics and why is it revolutionizing the industry?

Personalized cosmetics aim to tailor cosmetic products to the individual needs of each person. It differs from traditional cosmetics in that it has been created for a wider audience, whereas customized cosmetics offer unique solutions based on characteristics such as skin type, age, and even lifestyle.

In such a broad market, users appreciate that brands produce such specific and individualized products, as they adapt to their needs and preferences, meeting their expectations in cosmetics.

However, at MS Lab, customized cosmetics refers to brands having total control over the development of their products, allowing them to create exclusive formulas and presentations for their cosmetic lines. Customization at the brand level remains a strategic advantage, allowing each client to craft a unique offering for its audience.

So, rather than creating standard cosmetics, we offer brands the opportunity to design their product from start to finish, from the choice of specific ingredients to the decision on packaging and graphic design.

2. How is the process of creating products adapted to each skin type?

During this phase of cosmetic product development, scientific research is carried out and a customized approach is offered. First of all, the ingredients of the formulation must be chosen correctly: it is essential to identify the active ingredients that will be effective for the users, as it will not be the same to develop a cosmetic for dry or sensitive skin as for oily or atopic skin.

At MS Lab, the customization of the brands’ products includes different phases that allow the development of unique and high quality products:

• Formulation. Brands have the ability to select specific ingredients to achieve the desired characteristics in their products. This includes the choice of actives for different skin types, the preference for natural or organic products, or the use of specific ingredients to respond to market trends.
• Packaging design. Packaging design is a crucial part of product identity. We offer brands the possibility to customize the type of packaging, the material, and the graphic design of labels and boxes.
• Choice of format and presentation. Brands can also decide on the format of the product and how they wish to present it to the end consumer. This level of customization allows brands to offer products that align with their values and the expectations of their consumers.

3. Key benefits: efficiency, accuracy, and risk reduction in personal care

Among the main benefits that customized cosmetics can offer manufacturers is control over the product development process. Because, it allows them to differentiate themselves in a highly competitive market, aligning their products with their brand image, their values and the specific needs of their target audience.

• Brand authenticity. Customization allows products to reflect the unique identity of each brand.
• Continuous innovation. By having control over ingredient choice and formulation, brands can constantly innovate, launching new products in response to emerging trends or changing market demands.
• Sustainability and social responsibility. Brands can also customize their products to be more sustainable, using recyclable packaging or natural ingredients that respect the environment.

So, due to all its properties, customized cosmetics are positioned in the market as an advanced, safe and effective solution for personal care. At MS Lab we develop customized cosmetics for private labels and third parties, taking care of the whole process of creation and formulation of the products: from skin and hair care cosmetics to perfumery products can be manufactured in our laboratories.

4. How technology is making personalization at the molecular level possible.

Technology plays a key role in the cosmetics industry, enabling adaptation at the molecular level, which improves the results and efficacy of products on consumers’ skin. Among the most important technological advances is genetic and molecular analysis, which makes it possible to identify biological factors of each individual, such as predisposition to aging, skin sensitivity or hydration levels.

In turn, another key technology is the use of algorithms and big data, which collect and analyze information about users, such as their skin history, lifestyle or the environmental conditions to which they are exposed. This array of data allows customized formulations to be developed based on scientific data, delivering better results and quality to consumers.

4.2. Is the challenge of consumer-level customization feasible?

While the idea of “one-to-one” customization, where each consumer receives a product made specifically for him or her, sounds appealing, this strategy is not feasible in most cases due to the production minimums required in cosmetics manufacturing. Creating customized products for each consumer would involve extremely high logistical and operational costs, as well as being difficult to manage in terms of quality control and safety.

5. Is customized cosmetics the future of the beauty industry?

The future of cosmetics lies in the personalization and customization of cosmetic products for users. Because consumers demand effective solutions that take into account their skin type, lifestyle and specific concerns. 

In addition, this approach reduces feedback, improving product safety and efficacy. Personalization not only improves the user experience, but also strengthens brand loyalty. At MS Lab we can take care of producing the customized cosmetic line you have always dreamed of: we are manufacturers with more than 15 years of experience, specialized in the creation and formulation of products for private and third party brands. 

Do not hesitate to contact us for more information, we are at your disposal!