Development of cosmetic products for every need: tailoring beauty to consumers
- Diversity in the beauty industry: understanding the different needs of the skin.
- How to identify and segment the public in the creation of a cosmetic line.
- Development of specialized formulas: from intensive moisturizing to anti-aging.
- Strategies to connect with consumers according to their personal care priorities.
Currently, the cosmetics market is oversaturated with cosmetics, brands and new product lines that promise the best results. However, even though this vast offer is a good sign, sometimes, users do not know which products are effective for them, or they have doubts about which one to choose.
One of the best options is to opt for those that are specific to our skin type and can cover our most urgent needs. At MS Lab we take care of manufacturing customized cosmetics for any client who decides to contact us. We attend in a personal way, addressing the most important points of each brand to reach your potential customer.
From facial and body cosmetics to hair care and perfumery products, we have a wide range of cosmetic products at your disposal!
1. Diversity in the beauty industry: understanding the different needs of the skin
In the cosmetics sector, a wide variety of products can be found for all needs, and each of them responds to a series of specific consumer demands. Supply-demand expands the market exponentially in terms of the creation and formulation of cosmetic products.
For example, depending on the needs of each skin type, customers will ask for different creams: dry skin must be moisturized to repair the skin barrier, while oily skin must be provided with light formulas that can control excess sebum and avoid clogging pores. It is essential that each consumer can choose the cosmetics that best suit him or her, with the aim of caring for and protecting his or her skin.
In this way, the cosmetics industry manufactures products that meet people’s needs, because they are adapted and created according to their requests and requirements.
2. How to identify and segment the public in the creation of a cosmetic line
When a brand sets out to develop a new cosmetic line, it has to develop a strategy and action plan. Firstly, it must identify and segment the public, since it is essential to know their needs in order to capture their attention and connect with them.
Next, market research must be conducted, including demographic data and more complex data such as lifestyle, purchasing preferences and consumer trends. It is important to understand what motivates customers to choose one product over another in the market.
In turn, it is useful to divide the public into smaller groups, such as separating them by people with dry, oily or sensitive skin, or consumers who prefer vegan, organic or natural products. This is a way to customize each cosmetic formulation, while catering to the specific needs of individuals. At MS Lab we are committed to manufacturing cosmetics from natural ingredients as the basis of our formulations, as these are effective components that guarantee the well-being of people.
Finally, maintaining direct communication with our target is advisable for the cosmetic brand. Through surveys and product tests, valuable information can be obtained to improve the cosmetic line. Because it is the consumers who must approve and verify the quality of the products, in order to guarantee their continuity in the market.
3. Development of specialized formulas: from intensive hydration to anti-aging
The development of specialized formulations is a fundamental process that responds to the diverse needs of personal care. From skin care to hair care products, each formulation is created with the goal of meeting consumer needs and demands.
Before starting this process, it is advisable to investigate the properties and characteristics of the ingredients to be used for each of the formulas. Depending on the function, components such as vitamins, antioxidants, natural extracts or moisturizing agents are selected. You may want to create a line focused on nourishing and repairing dry skin, or others aimed at evening out skin tone and reducing skin blemishes.
The main objective at this stage is to find the balance between efficiency, safety and quality, in order to offer a product that not only works, but also provides an excellent experience and quality to users.
4. Strategies to connect with consumers according to their personal care priorities
Strategies to connect with consumers in the cosmetics industry have evolved over time, adapting to individual priorities and needs. Today, however, consumers are more aware of the ingredients in cosmetics, the long-term effects and the environmental impact of the products they choose.
Among the most effective strategies that brands can employ to connect with their target audience are the following:
- Personalization. Brands can offer products tailored to each customer’s needs, such as skin type, age, lifestyle, or other more specific needs, such as acne or aging.
- Sustainability and transparency. It is recommended that product labels are transparent and clear, and that recyclable or biodegradable packaging is used for cosmetic products.
An important action is to provide users with a shopping experience and product quality that meets their expectations. Because, we must look at the actions of our competitors and analyze them to offer a different service to our consumers.
Carrying out the production of a customized cosmetic line can be a complicated process, but if you decide to have a professional team to make the process easier, everything changes. In MS Lab we have more than 15 years of experience in cosmetics manufacturing, trust us to elaborate your production.
Call us and our team will inform you about the whole process.
