Steps to create your first facial cosmetics line: from the idea to the final product.
- Defining the vision and purpose: laying the foundations of the cosmetic line.
- Market research: identifying consumer trends and needs.
- Formulation and selection of key ingredients for different skin types.
- Certificates and quality standards: ensuring product safety.
- Marketing and distribution strategies for the launching of a cosmetic line.
One of the major concerns of users is the care and protection of their skin, but when it comes to the complexion, they tend to invest in quality products to achieve better results. Whether to reduce blemishes or acne, or even to moisturize or reduce wrinkles, facial skin is one of the most exposed and time-consuming areas to invest in.
So, in case you want to carry out your own line of facial cosmetics, do not hesitate to contact us. Our laboratory has one of the best professional teams that will assist and advise you throughout the process, in addition to having the latest technology on the market.
At MS Lab we are in charge of manufacturing cosmetics for private and third party brands for more than 15 years, so we have a wide experience and knowledge in the beauty industry.
1. Defining the vision and purpose: laying the foundations of the cosmetic line
Before we start launching our facial cosmetics line, we must define the vision and purpose of the brand. Because in this way, we will establish a development guide on every aspect of the product, from formulation to presentation, in addition to being aligned with the brand’s values and goals.
Also, state the problem you are seeking to solve or the consumer need you want to meet. Perhaps the products are focused on sustainability, using natural ingredients and responsible practices, or dedicated to solving specific problems such as sensitive skin or aging. The purpose has to be clear and coherent in order to establish an emotional connection with users.
It is important that both vision and purpose are authentic and enduring. Because, not only will they serve the development of the products, but they will also contribute to the marketing and branding strategy. A cosmetic brand with a strong vision will attract a loyal audience because it has a clear set of purposes and commitments.
2. Market research: identifying consumer trends and needs.
Conducting market research is critical to creating a cosmetics line that connects with consumers. During this process, current trends and the needs of the target audience must be identified, ensuring that the products created align with consumer values.
One of the first steps is to analyze emerging trends. Natural, sustainable and animal cruelty-free cosmetics have increased their production in recent years, becoming one of the best sellers in the market. At MS Lab we include natural ingredients in the formulation of our products. We are committed to offer an effective and safe cosmetic to our users.
Another recent trend is personalized cosmetics, which aims to meet the specific needs of consumers, catering to their demands according to the different skin types of users. Knowing the trends makes it possible to develop attractive and innovative products that are aligned with consumer expectations.
It is also important to observe the unmet needs of consumers. It can be discovered through surveys, customer groups or competitor analysis, it is a way to find the areas that are neglected in the market. So, getting to promote them can be an ideal strategy to differentiate and stand out in the market.
3. Formulation and selection of key ingredients for different skin types.
Depending on the type of skin the user has, one formulation or another should be chosen, since one of the main functions of cosmetics is to care for and protect people’s skin. Choosing different active ingredients not only ensures better efficacy of the product, but also helps to differentiate it from others on the market.
During the formulation process, components must be of high quality and have optimal concentrations to deliver visible results. Careful processing ensures that each product is effective, enhancing consumer experience and appreciation.
4. Certificates and quality standards: guaranteeing product safety.
To ensure the safety and efficacy of cosmetic products, it is essential to comply with quality standards and certifications. One of the international standards to which laboratories must adhere is ISO 22716 (Good Manufacturing Practices), with the objective of ensuring the quality of products throughout the production process.
It is also advisable to have natural and sustainable ingredient certifications, which guarantee the ethical and ecological origin of cosmetic ingredients. Complying with regulations such as the European Cosmetics Regulation also ensures that products are safe for the consumer, avoiding possible health risks.
The cosmetics that are manufactured at MS Lab comply with several certifications that guarantee the safety and quality of our products. You can check all the information here.
5. Marketing and distribution strategies for the launching of a cosmetic line.
The success of a cosmetic line will depend to a large extent on the effectiveness of the marketing and advertising strategy that is implemented. A strategy must begin with the creation of a strong and persuasive brand identity that communicates its values and purpose. In turn, it is essential to develop a narrative that resonates with the target audience, highlighting the unique benefits of the products, such as the use of natural ingredients, customization or sustainability.
Also, using influencers and brand ambassadors can be a recommendable action, as it generates trust and credibility about the product among users. Regarding the distribution process, it is essential to bet on an omnichannel approach, combining both online and offline channels. Having an optimized online store is essential to reach all the public, but also being present in physical stores will bring you closer to your potential customer.
If you would like to start creating your own cosmetic line, do not hesitate to contact us. Contact our professional team. At MS Lab we can take care of the production process of your brand, from start to finish we will advise and guide you along the way.
We are experts in our sector, with more than 15 years of experience, call us!
