Global haircare market is set to grow
The global haircare market is comprised of a huge range of haircare products such as shampoos, conditioners, hair dyes, sprays, serums, oils, waxes & pomades, etc.
According to Statista.com, the landscape of hair industry has changed over the last years. In 2019, as in the rest of the beauty industry, consumers are seeking more natural, organic and eco-friendly products. More specifically, consumers are looking for products that are alcohol-free, skin-friendly, hypo-allergenic or allergen-free.
Another market trend consist of taking into account the different characteristics of every particular hair. The trend is clear: the same shampoo can not work for everyone! Therefore, it has been increasingly extended hair products specific for different hair type. According to the NaturallyCurly Texture Trends’ Report, 65% of women have textured hair, 80% of women with curly and coily hair purchase products designed specifically for textured hair, and women with textured hair spend 78% more on hair care products than women with straight hair. Despite these encouraging statistics, the hair care industry has done a poor job of reaching these ready and willing consumers, that’s why many brands have found on this market their niche.