Highly effective skin care ingredients

The cosmetic consumer is an increasingly demanding profile, who knows well what they want and care about knowing in detail the effects of each active ingredient, hence the trend of recent years is that more and more consumers opt for one cosmetic product or another depending on the ingredients and the effectiveness of them.

At the end of 2018 we saw consumers increasingly aware of highly effective anti-aging skincare ingredients such as vitamin C, acids and retinol, a trend emerged in 2018 and has continued along 2019. The “cica” or also known as “centella asiatica” has been also another of these ingredients as a booming ingredient for skin care due to its effectiveness in combating the dull skin tone.