Leave-in hair conditioner market is experiencing a boom
Leave-in conditioner, also known as leave-in hair treatment, basically refers to a conditioning product which is applied on freshly cleansed hair and is left to function till the next wash. The demand of this kind of products are experiencing a momentous rise. According to a study published by Fact.MR, sales of leave-in conditioner are expected to surpass 35, 500 tons in 2019 & these figures are expecting to be even higher in 2020. Consumer interest and product variants seem to be the reason of this fact.
Growing perceptions of healthy scalp being the key to shiny and lustrous hair are translating into high-levels of consumer interest in scalp care products. This has led the demand for scalp care products among consumers who eye restoring health of their hai. With the rising popularity of leave-in treatments for hair protection and nourishment, sales of leave-in conditioners are taking off for use after shampoo. The adoption of leave-in conditioners is substantially high among women falling in the age bracket of 20 to 30 years.