Natural solutions for hair & skin formulations
Cosmetic industry goes to a mucha natural formulations, that’s why, during the past years many natural solutions have come out to replace not natural ingredients. For example, speaking about hair care, many brand have chosen natural ingredients that provide sensory modification of the formulas with the same efficacy of silicones. Brands look for 100% biodegradable ingredient obtained through eco-friendly processes that converts vegetables oils into esters without using solvents.
In the same way, hilauronic acid is one of the most common ingredient in skin care. Hyaluronic acid is an excellent moisturizer because of its unique capacity to retain water and hold onto moisture, while improving skin hydration and elasticity. Hyaluronic acid can be obtained in different ways. Biologically through the synthesis by fibroblasts or either synthetically and naturally from plant and wheat fermentation. In the case of fermentation, wheat is fermented with specific bacteria, then purified and precipitated. This process extracts the hyaluronic acid naturally present in the wheat, giving a naturally-derived hyaluronic acid and is beacoming the most popular option in order to follow the natural trend of the beauty market.