Sensorial features in cosmetics: textures

The first impression in cosmetic market is crucial & the sensorial experience makes a huge difference. Creams are often judged by their scent and sensorial features, as these are the only characteristics you can immediately evaluate. It is obvious, that the texture can determinate whether or not to trust again in a particular product or brand.

Creamy gel texture is becoming one of the beauty‘s favorite cream texture for all kind of creams, eye contour lotions, etc. It is presented in a pleasant and soft texture, halfway between the creamy texture and the gel, something that makes it a very easy to apply product that offer a sensation of hydration instantly and lasts the whole day thanks to its easy penetration into the skin.