Superfood ingredients getting bigger & bigger in beauty

After conquering our fridge, superfood is booming as main ingredients in all kinds of cosmetics: creams, masks, serums, lotions, shampoos… Superfoods have been a trend in gastronomy for a couple of years. These are foods with a high nutritional power that provide health benefits thanks to their high concentration of antioxidants, vitamins and minerals. To the health benefits, superfoods add also other benefits for skin and hair and that’s why they are getting big in the beauty industry.

Açai, goji berries, turmeric, pomegranate juice, baobab or coconut oil are only an example of all these superfoods with huge benefits for skin and hair. The detox spirit, so fashionable lately, has had a lot to do with this transfer from the kitchen to the cosmetic industry. These foods and their enormous contribution in vitamins and trace elements, deeply nourish the skin and hair and protect cells from oxidative damage.

Which superfood do you want to incorporate into your new facial or hair cosmetics line?